Our Team

The best choice for personal identifying data record matching.

ChoiceMaker has been matching records for government agencies, research organizations and other customers, enabling them to produce useful databases that are useful by providing the data and insights that inform policy and process developments to more efficiently and humanly save and improve lives.

Kiren Karra

Kiren Karra is a business development leader at ChoiceMaker. He has over 20 years of design, development, production, strategy, marketing and operations experience. He has broad managerial, market and industry experience in information architecture, internet technologies, and education and healthcare technology platforms. His responsibilities include business development, market research and development, business strategy, and strategic alliances. He concentrates on strategic investments and strategic accounts. 


Todd Rossi

Dr. Todd M. Rossi is an engineer, data scientist, and adjunct mechanical engineering university professor.  He has a Ph.D. in the Mechanical Engineering from Purdue University.  He also studied at California Institute of Technology (Caltech) and SUNY Buffalo.  He has numerous published papers and patents.  He won awards including Distinguished Mechanical Engineer from Purdue University and an innovative technology award by AHRI.  Dr. Rossi is a part-time professor of Mechanical Engineering at Rutgers University, the State University of New Jersey, in New Brunswick, NJ, USA.


Julian Rodriguez

Julian Rodriguez is a model developer at ChoiceMaker Llc. He has 5 years of experience as a model developer, helping clients to build record matching models that fit their needs. Julian has experience using various software tools such java and python as well as working with various databases such as SQL server and Postgres.  Julian's job is to first understand a client’s data and needs, work hand in hand with the client in building their record matching model and ultimately help the client to be proficient in all things, ChoiceMaker.


Rick Hall

Rick Hall is a software developer at ChoiceMaker LLC. He has been programming in Java since the beta JDK in 1995. He has been working on record-matching software since 2003. From 2011 to 2013, Rick served as a member of the CDC's expert panel on Patient-Level De-duplication Best Practices. Rick has a Ph.D. in physics from the University of California at Berkeley. 



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